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Due to duplicate accounts, Twitter users quitting, Twitter users who read Tweets but don’t really participate, and other reasons, eMarketer says the number of people who actually use Twitter is in the tens of millions… not in the hundreds of millions as suggested by the number of Twitter accounts (175 million in September 2010) and the visitors to Twitter.com (estimated to be 20-30 million per month).
Said Paul Verna, eMarketer senior analyst and author of the new report, ‘Twitter Users: A Vocal Minority’:
“Twitter users are a sizable and growing bunch, but their numbers are considerably smaller than those disseminated by many media outlets and Twitter itself. In the US, this means tens of millions of users, as opposed to hundreds of millions.”
eMarketer reckons 20.6 million U.S. adults will access a Twitter account (whether on Twitter.com or via a third party Twitter client) at least once per month in 2010, up 26.3 percent from 16.4 million last year.
The research firm expects usage to grow in the double digits through 2013, when nearly 28 million adults will use Twitter.
Editor : Indra
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